The quality of food and what we really eat is important for me. I strongly believe that we need to eat more natural things. The more you can understand what's on the label, the better I believe that the food is for us.
Modern progress have done wonders for us, but somewhere along the way I believe that we have lost contact with certain things, and that's one of the reason we have the obesity epidemic we have right now.
In the European Union we have a classification system for produce, quality 1 and 2. There is no difference in taste or nutrition in a class 1 cucumber or a class 2. The only difference is its looks. A class 1 cucumber has an even thickness and has a perfectly straight form. It can be sold for a premium price. A class 2 cucumber is bent and looks like the cucumbers I pick in my greenhouse.
This classification system isn't a political stunt, it is a necessity to try to reduce food waist and help the stores in their purchasing of produce. At its core it is us, the consumer, who has lost touch with how a real cucumber looks like, and most consumers don't buy a bent cucumber anymore. So the supermarket has to throw it out. Hence the need for a classification system, so the store don't have to buy them if their customers don't want them. The class 2 veggies can be bought cheep at a farmers market instead.
I believe this is so typical for where we are today as a consumer. We have lost touch with food. We choose a beautiful glossy, chemical treated apple, instead of a natural one. It's sad, and I believe it's unhealthy. I want to be able to pronounce what I eat.